Calculate the cost of attention

Simply add your CPMs into the table below to see the average cost per thousand attentive seconds

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METRICS & FAQs  

A new cross-
platform currency

Is expensive media worth it? Are low-CPM impressions a bargain?

Marketers now have a currency to understand the true cost of engaging audiences across media. Attentive CPM (aCPM) combines the viewer’s average attentive seconds per thousand impressions with the cost per thousand seconds of the media.

Get started with attention

Plan, and measure campaigns optimized for attention

Television

TV viewer attention varies significantly by platform, network, channel and daypart. With TVision you can calculate the aCPM of your specific TV plan.

VISIT TVISION  

Digital and other media

Using eye-tracking tech, Lumen can help evaluate the aCPM of your current media strategy, identify bargains, and maximize your future performance.

VISIT LUMEN  

Learn more
about attention

Check out these useful resources:

Ebiquity’s “Challenge of Attention” webinar and whitepaper
Together with Lumen and TVision, Ebiquity explores how to include meaningful cross-platform measures of attention in advertising effectiveness models.

WATCH AND GET THE WHITEPAPER HERE  

 

The Attention Council’s, “From Attention to Action” whitepaper
This report includes case studies from Mars and AB InBev and covers the three stages of fully activating Attention Metrics into a media strategy: Discovery, Planning and Optimization, and Transacting.

DOWNLOAD NOW  

Questions? We’re here to help