A new cross-
Is expensive media worth it? Are low-CPM impressions a bargain?
Marketers now have a currency to understand the true cost of engaging audiences across media. Attentive CPM (aCPM) combines the viewer’s average attentive seconds per thousand impressions with the cost per thousand seconds of the media.
Get started with attention
Plan, and measure campaigns optimized for attention
TV viewer attention varies significantly by platform, network, channel and daypart. With TVision you can calculate the aCPM of your specific TV plan.
Digital and other media
Using eye-tracking tech, Lumen can help evaluate the aCPM of your current media strategy, identify bargains, and maximize your future performance.
Check out these useful resources:
Ebiquity’s “Challenge of Attention” webinar and whitepaper
Together with Lumen and TVision, Ebiquity explores how to include meaningful cross-platform measures of attention in advertising effectiveness models.
The Attention Council’s, “From Attention to Action” whitepaper
This report includes case studies from Mars and AB InBev and covers the three stages of fully activating Attention Metrics into a media strategy: Discovery, Planning and Optimization, and Transacting.